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E-Commerce · 6 min read
E-Commerce Website Features That Matter for Conversion
A practical checklist for building an online store that is fast, trustworthy and easy to manage.
Make product discovery easy
Use clear categories, search, filters, useful product information and fast mobile navigation.
Reduce checkout friction
Keep checkout simple, communicate delivery and return terms clearly, and integrate reliable payment options.
Measure the funnel
Track product views, add-to-cart, checkout and purchase events to identify where customers drop off.
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